High-resolution logos are logos, which are at least 300 pixels per inch (ppi). This resolution logo makes for good print quality and is pretty much a requirement for anything that want hard copies of, especially for representing brand or other important printed materials. High-resolution logo used for sharp prints and to prevent jagged lines.

JPG(Joint Photographic Experts Group)

  • The jpg, or jpeg, is arguably the most commonly used image file format.
  • JPGs are useful when a small file size is crucial, like in email signature.
  • It was designed by photographers for use with photographs and photo-like images, so it works best for images with smooth transitions between colors.
  • As a loss compression format it’s a poor choice for graphics with sharp contrast between pixels.

PNG(Portable Network Graphics)

  • PNG was developed to avoid a lawsuit regarding the licensing of GIF technology back in 1994.
  • PNG doesn’t support colour spaces for print.
  • While it typically has a larger file size than a JPG, it can compress further when storing images containing text, line art, and areas of solid colors.
  • PNGs are raster files so it’ll see pixels if try to increase the image size.
  • The transparency is infinitely useful in web applications and the lossless data compression results in cleaner, sharper images.


AI(Adobe Illustrator Artwork)

  • AI is a proprietary file format by Adobe.
  • Unless the file is saved with PDF compatibility, can only view an AI with the appropriate Adobe software.
  • An EPS file can do anything like an AI can do, but, as Adobe expands ease of transfer within its software programs, AIs are becoming more viable as a logo format.
  • AI is editable, scalable, and transparent.


EPS(Encapsulated PostScript)

  • EPS is the favourite logo file format for print.
  • It also has unlimited colors capacity.
  • It is developed by Adobe in the mid-1980s, it’s transparent, scalable, and editable if have the right software.
  • With a PNG for digital applications and an EPS for print, can do anything, if ever need to with brand’s logo.
  • It keeps the logo file from dictating the layout of the print piece due to its size and background.


PSD (Photoshop Document)

  • PSD is an image file format native to Adobe’s popular Photoshop Application.
  • PSD files are mainly used for containing high quality graphics data.
  • It’s an image editing with easy format that supports multiple image layers and various imaging options.


DST (Data Stitch Tajima)

  • DST is a very commonly-used proprietary embroidery format originally from Tajima.
  • DST files contain metadata element: label but it do not contain colors.
  • The files contain only stitch commands for the embroidery machines and have a maximum stitch/jump length of 121.